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Sharing is caring, and we document the social impact of WellPlayed Ohio™ and partners for all to see on our blog. From in-depth stories to opportunities for growth, we get into it here.
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The 10-Second Habit That Changes Play for the Better
Most people don’t think much about the moment before they buy a lottery ticket. They’re at the checkout. There’s cash in their wallet. Maybe they’ve had a long week, or their coworker just mentioned the jackpot. Not too long later, the ticket is in their hand. That moment – the one right before purchase –…
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Awareness Starts With What You Already Know
Most Ohio lottery players are already aware of how and why they play. Not perfectly. Not all the time. But more than they know to give themselves credit for. You know which games you tend to gravitate toward. You have a general sense of what you’re comfortable spending on any given stop. You’ve noticed – maybe without consciously registering it – that you play a little more during certain stretches of…
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Are You Playing for Fun, or Playing for a Feeling?
Most people who play the lottery would tell you they play for fun. And they mean it. The ritual of picking a ticket, the moment before you scratch, the few seconds when anything seems possible — that’s genuinely enjoyable. It’s entertainment. It’s a small, affordable pleasure in an ordinary day. But here’s something the research behind WellPlayed Ohio™ revealed that’s worth sitting with: playing for fun and playing for a feeling aren’t always the same thing. Knowing the…
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Welcome to WellPlayed Ohio™
The Ohio Lottery has been committed to responsible play for years. Programs like Keep It Fun earned recognition for good reason: they met players where they were, spoke honestly, and helped establish a standard for what responsible play messaging could look like. But the landscape of lottery play has changed. The players have changed. And what works in one…